Apple. Coca-Cola. Google. Louis Vuitton. BMW.
The power of these brands is not just in the number of people who consume them. It's also a matter of excellent image management and careful attention to semiotics--the study of meaning-making.
This blog provides a public place to write about how mass culture and branding can be explained by examining what it is that they signify. Texts deal with dinosaurs, Cosmopolitan magazine, zombies, pornography and Nazis--among other things.
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