Apple. Coca-Cola. Google. Louis Vuitton. BMW. The power of these brands is not just in the number of people who consume them. It's also a matter of excellent image management and careful attention to semiotics--the study of meaning-making. This blog provides a public place to write about how mass culture and branding can be explained by examining what it is that they signify. Texts deal with dinosaurs, Cosmopolitan magazine, zombies, pornography and Nazis--among other things.
Tuesday, January 28, 2014
Women’s & Men’s Magazine Swap
Respond in whatever way makes sense to you. The following questions make for a good starting point; feel free to use them if you're stuck.
- WHAT MAGAZINE DID YOU READ?HOW WOULD YOU DESCRIBE THE CONTENT?
- WHAT SURPRISED YOU MOST ABOUT THE CONTENT?
- HOW DOES THIS TEXT IMAGINE FEMALENESS AND FEMININITY?
- HOW DOES THIS TEXT IMAGINE MALENESS AND MASCULINITY?
- HOW DO THE IMAGES/GRAPHICS USED IN THIS MAGAZINE CONTRIBUTE TO ITS STYLE OR MESSAGE?
- WHAT ARE YOUR THOUGHTS CONCERNING THE MAGAZINE’S COVER?
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